The poll, by Superbrands, saw brand experts and nearly 2500 members of the public decide what they thought was the coolest brand.
It wasn’t just the iPhone, the Apple brand itself and Apple’s iPod brand also appear in the top 5. Car brand Aston Martin has lost its top spot for the first time in 3 years.
The chairman of the Coolbrands council Stephen Cheliotis, says, ‘Aston Martin has finally lost its top spot in the rankings, but only just – in fact, bearing in mind that cool is seen to be very fluid and variable, the top 20 shows astonishing reliability.
‘That said, it would be simple for the brand leaders to take their eye off the ball, become content and let others steal their thunder, so they truly should be congratulated for continuing to preserve their lead in the eyes of experts and customers.’
The top ten in full:
1 – iPhone
2 – Aston Martin
3 – Apple
4 – iPod
5 – Nintendo
6 – YouTube
7 – BlackBerry
8 – Google
9 – Bang & Olufsen
10 – Playstation