Underscore was asked to create promotional material to launch a ground breaking eco tourism project for South Wales, called ‘The Valley’.
The Valley will be created to drive eco-tourism through 3000 acres of the Rhondda Valleys. The masterplan has been developed by Jonathan Adams, the acclaimed architect behind the Millennium centre in Cardiff and will create a truly world class eco park, providing sustainable housing, multiple leisure facilities and 10,000 jobs.
The project will set global benchmarks and enable the local community to achieve positive changes that will leave an incredible legacy for future generations. Each Valley offers something different, whether it be a fantastic natural bowl ideally suited to live music, or a picturesque plain soon to be home to a golf course.
The finished video ties in nicely with the original installment and features Jonathan Adams, the architect behind Cardiff’s Millennium Centre, talking us through his thoughts on the project.