Foreign language skills are one key to success in a modern globalised world. Knowledge of German opens doors to business, academia and a rich and colourful cultural heritage – art, literature, music, creative industries, design, fashion, architecture and much more. To help promote the spectrum of opportunities offered by German language learning in the UK, underscore were appointed after a creative pitch to deliver the concepts for the Think German campaign in 2010 – high-profile events to promote German as a foreign language.

Our theme of “think German – you already speak it” hints that German is in many ways a part of the English language already. We all know a wunderkind, somewhere out there is our doppelgänger and let’s face it we all love a bit of kitsch. This theme has been rolled into a visually attractive and humorous creative execution to ensure it is memorable, engaging and drives traffic to the website: www.thinkgerman.org.uk.

So there are lots of other reasons to have German on the mind, not just indie music or football, but don’t just take our word for it – visit www.thinkgerman.org.uk or have a look out for our Think German adverts across London in the months to come. Wunderbar.

Today is a great day for new business
Today is a great day for new business