Underscore have been chosen as the creative agency to work with The Body Shop to launch their premiere global franchise website.
This is a significant step forward for The Body Shop, as they look to develop their already successful franchise model and grow their ethical product range into new international markets.
With humble beginnings in Brighton by founder Dame Anita Roddick in 1976 and later purchased by L’Oreal for £652m; The Body Shop franchise website will form a significant role for this multi-million dollar pound business which generated a 9.1% increase in group operating profits to £66.6m in 2013.
The Underscore solution will showcase the unique ingredients that make up The Body Shop products and people in order to communicate a clear competitive difference in a competitive market.
With a brief to ensure that all potential franchise owners have a thorough understanding of the ethically sourced ingredients used within their products, Underscore have identified and developed a succinct application process for a potential applicant to express their interest, which will enable them to filter through only the most informed and invested applicants.
Neil Stanhope of Underscore stated, “We are delighted to be working with the Body Shop to create an online platform that can drive forward their global business objectives. They are a great brand to be working with at a really interesting time”.