Here at underscore, we’re often asked “What is Social Media Marketing, and how should we brand ourselves in the social space?”
Social Media Marketing refers to the process of improving key performance indicators (KPIs), through social media websites such as Facebook, Twitter and Pinterest to name a few. Which KPIs are best suited to social media marketing is an on-going debate. For example, we at underscore feel that when managed properly, social media marketing can benefit all aspects of your business.
1) Insightful and compelling content shared through Facebook or Twitter work extremely well as inbound marketing tools. If you update your blog with fresh, high quality content, not only is this great from an SEO perspective but when shared through social media, will keep visitors coming back for more.
2) But what about businesses which operate off-line or in a physical premises, can social media benefit those too? Of course! Image sharing sites such as Pinterest or Instagram offer the opportunity to share images of products and, even better, allow your clients and potential clients to share these product images with their friends – you can read a great article on using Pinterest for business use here: Improving Retail Sales Through Pinterest
3) Last but not least, social media marketing is a great way to get your brand out there! Traditional advertising mediums such as print or television can be expensive and limit marketing efforts to larger brands; social media marketing has levelled the playing field for smaller businesses as effective use of social media marketing can be a cost-effective way of gaining exposure for your brand.
To find out more about how social media marketing can benefit your business and grow your brand, please get in touch!
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