It is reported that the Rugby Football Union (RFU) is considering selling the naming rights to Twickenham, as it prepares to increase revenue in advance of the 2015 Rugby World Cup.
In recent years, selling the naming rights to stadiums has proved to be a popular exercise amongst many football clubs. Some Rugby clubs are also beginning to follow suit; earlier this year premiership rugby club Saracens signed a commercial deal with German finance heavy-weights Allianz, which included the renaming of its ground to Allianz Park. It is now rumoured that the home of English Rugby intends to sell it’s naming rights to highest paying brand.
It has been suggested that the option of naming rights is being considered to off-set the cost (£70m) of stadium upgrades planned ahead of the 2015 Rugby World Cup. However, it’s important to consider that whichever brand purchases the naming rights would be unable to advertise its name during the World cup itself due to restrictions by the RFU stating that stadiums are required to be ‘clean’.
Do you think Twickers should sell it’s naming rights?