The latest brand to jump on the location based band wagon, is the nation’s sweetheart, Miss Cole herself as she invites people to ‘check in’ at outdoor posters for a chance to win tickets to the XFactor show. Whilst, this is undeniably an excellent way of integrating a campaign with social media, are we now living in an age where we share our every waking moment with everyone? Or are apps such as Foursquare & FB places the bridge between social networking and actual socialising?
No more are there emails going back and forth, shall we meet at the Dog & Duck? Where’s that? Both of these applications share your location and offer a handy little map…but they also encourage you to be careful who your social friends are – can you imagine an ex turning up at the pub one evening because he/she’s seen on Facebook you’re drinking in the pub round the corner…awkward moment? Also, what will this mean for the telephone? will we no longer speak to each other or just engage with content in the social stratosphere?
The advances we continue to make in the way we communicate are exciting to say the least, but maybe you should stop and think next time you’re about to accept a friend request from someone you can’t really recall because they might just turn up….