The digital strategy for a venue of the size and complexity of Alexandra Palace needs to be constantly reviewed and evolved to support their marketing and audience engagement requirements.
Following a public consultation where over 2,000 people offered their opinions through Facebook, Twitter and Alexandrapalace.com, underscore created a new design structure with clearer navigation paths, leading users to their key area of interest and making booking events a much more enjoyable process.
As the venue now evolves its attraction, underscore has updated the website to accommodate the need for more regular updates. The team at Alexandra Palace are now able to quickly and easily update stylish 'Whats-on' and 'Events' pages with rotating banners and individual background images; making the site far more engaging for a younger audience.
The new homepage also features a fully integrated social platform; with a live Twitter stream more prominent, as well as auto-updates from the 'Whats-on' page and the 'Events' page. We look forward with interest to reviewing next months analytics to seeing what has worked best!