The brief

Chelsea in Bloom identity and event collateral to promote an annual competition between local retailers and drive footfall to this prestigious shopping area.

The thinking

The theme of the 2011 Chelsea Flower Show was Oriental. For the identity we chose a classic font and added a subtle oriental twist, illustrating an orchid flowering from the 'l' of bloom. A beautiful, eye catching red floral pattern was then chosen to support the identity and give it maximum impact.

This beautiful design was then rolled out across print and web, including flyers, floor decals, uniforms, vinyls, certificates (for the winners) and a microsite, and was applied to a huge inflatable information point in Sloane Square. Data capture leaflets were also handed out encouraging people to sign up for newsletters and receive information about up and coming events.

Event identity

Chelsea in Bloom

Awareness

Identity

Data capture

cadogan

Window graphics

Brand
Campaign

Interested in working together?

If you think underscore might be a good fit for a project you’re planning, please feel free to send us your brief and we’ll get back to you as soon as possible.