Your most valuable asset.
A new brand and identity for North London's specialist estate agency.
David Andrew, North London specialist estate agents, approached Underscore for a distinctive, dynamic rebrand that would help elevate them as market leaders within their field. In a highly competitive market, their current brand failed to stand out, and lacked any kind of memorable impact.
After taking them through our unique process, we gave them a new brand story of 'your most valuable asset' to highlight how their invaluable specialist knowledge can help you secure your own most valuable asset: your dream home. David Andrew's properties are at the top end of the market, and so the new brand needed to reflect this calibre, with a refined colour palette paired with a premium level of photography and typography. This identity was carried across a fully-responsive website, which offered a very user-friendly process in both searching for a property, and selling one, along with various landlord and property management facilities.