Underscore | London Branding, Digital & Design Agency

Underscore is a results driven branding, digital & design agency based in central London.
We get underneath brands, and add weight to their communications.

The brief

To finish up a very successful year of branding and engagement activities, we created a magical Santa’s grotto to draw local residents to the square and create a buzz around Christmas.

The thinking

Our super welcoming grotto, including window vinyls, large format canvases, directional decals and signage was unveiled at the Christmas light 'switch on' amidst great excitement.
We also created a bespoke Facebook booking application allowing people to book a time for their kids to meet Santa. The application was hugely successful, with over 1,000 bookings made in the six weeks leading up to Christmas.

Event identity





Interested in working together?

If you think underscore might be a good fit for a project you’re planning, please feel free to send us your brief and we’ll get back to you as soon as possible.