Diamond Jubilee Tea Party Flyer
- +44 (0)20 7631 8400
- info@underscore.co.uk
The brief
An award winning long term campaign using fully integrated communications to drive customer traffic and build loyalty at a premium London retail and leisure destination.
The thinking
A two year engagement initiative was created to drive footfall across a series of unrelated but 'on brand' events that would also create a customer database for future marketing. The result was an increase in visitor footfall in one year of 19% to the venue.
A co-ordinated strategy promoting the customer events online, onsite and across social media ensured awareness of our events was high, and then various on site initiatives were undertaken to collate customer data to keep the coming back.
