L&Q

Integrated customer acquisition campaign

The brief

L&Q required a campaign to capture data, increase enquiries to the sales team and drive traffic to the new L&Q website. Our solution integrated field marketing and conventional campaign elements, but it was our innovative use of social media that won us the Best Digital Campaign category at the Property Marketing Awards.

The thinking

Our campaign drove traffic to register with the L&Q Homes for Sale Twitter feed for more information about homes in London. Our clever strapline of ‘Home Tweet Home’ was rolled out across multiple media to ensure maximum exposure and engagement. We ran flyering and Bluetooth campaigns at major London Underground stations to create a high-impact, visual experience.
Over the two week campaign period, more than 1,000 people registered their details on the Home Tweet Home site, with 35% of people clicking through to the L&Q website. Enquiries to the sales team rose by 72% following the campaign period.

Campaign identity

Promotion

Html emails

Microsite

Social media

Microsite registration

Flyer

Interested in working together?

If you think underscore might be a good fit for a project you’re planning, please feel free to send us your brief and we’ll get back to you as soon as possible.