L&Q recruited underscore to plan, manage and execute an integrated campaign to help new audiences connect with their brand and one of their many 'loveable' properties.
Our property love campaign rolled out ahead of Valentine’s Day, we offered registrants the chance to win a trip for two to Paris. Ads were placed online, in print and outdoors, directing users to a microsite where they could register with L&Q and play a game for their chance to win the trip. Our matchmaker teams flyered at key London stations and our L&Q characters added great brand awareness.
It was a hugely successful campaign. L&Q’s social media followers increased by an impressive 75% following the campaign. Nearly 4,200 people registered their details, and 4,452 visitors contacted L&Q through their registration page.