Brand identity, guidelines and local consultation
Margate has a positive story to tell - with beautiful sandy beaches, eternal skies, high-speed rail links, character filled streets and the newly opened Turner Contemporary Gallery. underscore were tasked with creating a new communications platform for "the original" seaside destination.
Picking up where The Apprentice contestants left off… we began the process by hosting workshops for key local groups to review Margate’s essence, core values, and visual personality. From these meetings we then created a contemporary and colourful new identity that was supported by a quirky proposition of ‘the original seaside’.
A comprehensive 'brand toolkit' was then supplied to become the main reference point for how future Margate partners will talk, write about and photograph Margate.
The new brand was warmly received by the local community and council, providing a solid foundation to promote tourism, community matters and investment.
Interested in working together?
If you think underscore might be a good fit for a project you’re planning, please feel free to send us your brief and we’ll get back to you as soon as possible.