Underscore | London Branding, Digital & Design Agency

Underscore is a results driven branding, digital & design agency based in central London.
We get underneath brands, and add weight to their communications.

The brief

Specialist ski property agent Morzine Immobilier approached underscore to redesign their website, help improve their sales conversions and create a more engaging, customer-focused digital presence. Brand and website development Morzine Immobilier

The thinking

Our key insight was that many ski properties, particularly in the rental market, are procured sight unseen, creating uncertainty for clients about what their ski holiday will be like. Our team developed comprehensive property listings, including information about proximity to restaurants, public transport, ski lifts and supermarkets, as well as traditional map and gallery features to give users as much information as possible about their property and holiday.
The customer experience is the focus of the whole site, supported by a mortgage calculator, ‘send to a friend’ tool, property alert, newsletter sign up facilites and branded HTML email capability. The site’s design and CMS deliver a clearer content structure to allow for future expansion.

Home page



Customer experience
User experience

Property listings

ski properties

Rental section


Property profile

Brand identity

Brand identity

Interested in working together?

If you think underscore might be a good fit for a project you’re planning, please feel free to send us your brief and we’ll get back to you as soon as possible.