Brand Identity, Website and Communications for specialist retail investment company.
Portus Retail is the brainchild of Peter Todd, a respected retail specialist who set out to carve his own path in Pan-European retail investment consulting. He quickly built a strong team in 2016 and secured projects whilst tasking Underscore with developing the brand identity to articulate their niche market offering.
With a focus purely on retail, we developed a story of “Creating places that perform” in order to succinctly share their key positioning of the company and value to its audiences.
This story was launched to market in early 2017, captured in a brand and communications package across website, video and key customer journey materials in order to create a consistent experience for existing and prospective clients.
A growing portfolio of retail environments across Europe, reflected in a strong brand experience for Portus Retail, now offers an even brighter future for the experts driving the company forward.