Underscore | London Branding, Digital & Design Agency

Underscore is a results driven branding, digital & design agency based in central London.
We get underneath brands, and add weight to their communications.

The brief

Leading film production company Pretzel Films wanted a new digital presence to showcase their award-winning team, their stunning work and to appeal to new audiences.

The thinking

The site architecture was determined by their two key customer groups, with 'corporate' content optimised to allow potential clients to quickly and easily find the content most suited to them whilst 'agency' clients can view Pretzel’s most creative and awarded work. We decided this was best summed up as 'the art of good direction'.
Our delivery included a bespoke video player that fades out the rest of the site while watching a video to mimic the effect of being in a cinema - and we added a built in social media functionality encourages users to share their favourite clips of Pretzel’s work. We added depth wherever possible and their team page reflects the personality and individuality of their talented team. Lovely stuff.

Brand evolution


Home page

User experience


Video gallery

Interested in working together?

If you think underscore might be a good fit for a project you’re planning, please feel free to send us your brief and we’ll get back to you as soon as possible.