Rebrand, repositioning and communications platform for a leading UK legal practice
Bolt Burdon Kemp (BBK) is a leading UK law firm specialising in claims for loss and injury. Their firm works for thousands of clients who have endured life-changing events, and when obtaining justice for their clients has meant changing the law, they have done it. They engaged Underscore for a brand refresh and communications platform that would improve their market positioning and ultimately attract more of the right clients to their door.
Our research phase discovered that BBK’s past clients had almost nothing negative to say about them. These people weren’t just lawyers; they were real people, and so the challenge was building a brand that conveyed such positive characteristics in an authentic way. Our brand story inviting people to “meet the individuals behind the suit” followed and design inspiration came quickly.
Nothing was staged; everything was raw and very real. The single biggest deliverable was the website. The concept behind this was all about personalisation and individualism; creating a tailored journey for each and every user to deliver them the right information at the right time.