Underscore | London Branding, Digital & Design Agency

Underscore is a results driven branding, digital & design agency based in central London.
We get underneath brands, and add weight to their communications.

The brief

Brand development and promotional campaign to increase data capture and help launch, sell and spread awareness of the latest football kit for Wolves FC.

The thinking

Phrases like 'not in sheeps clothing' added a new feel to help modernise the brand, to engage with the existing fan base and seamlessly integrate the key promotion within their social media pages. As part of a wider brand consultation our microsite housed a ‘greatest goals’ viral video and competition to drive traffic and data, which then linked to their fan base via dedicated Twitter, YouTube and Facebook pages to help spread the word.

The ‘Wear Wolves’ microsite created a powerful, engaging platform that successfully increased sales and launched a new online identity for the club that could be used to sell merchandise in future campaigns. Bostin.




Interested in working together?

If you think underscore might be a good fit for a project you’re planning, please feel free to send us your brief and we’ll get back to you as soon as possible.