The brief

Brand development and campaign to improve data capture and help launch, sell and spread awareness of a new football kit for Wolves FC.

The thinking

Phrases like 'not in sheepskin clothing' added a new feel to help modernise the brand, to engage with the existing fan base and seamlessly integrate the key promotion within their social media pages. As part of a wider brand consultation our microsite housed a ‘greatest goals’ viral video and competition to drive traffic and data, which then linked to their fan base via dedicated Twitter, YouTube and Facebook pages to help spread the word.

The ‘Wear Wolves’ microsite created a powerful, engaging platform that successfully increased sales and launched a new online identity for the club that could be used to sell merchandise in future campaigns. Bostin.

Video

Website

Messaging

Interested in working together?

If you think underscore might be a good fit for a project you’re planning, please feel free to send us your brief and we’ll get back to you as soon as possible.