At Underscore we’re big fans of quirky collaboration to sell brands so here is one we love between a denim apparel retailer and Hollywood superstar shearing sheep and knitting jumpers.
In a series of five short films, JACK & JONES launch their new menswear range PREMIUM, starring none other than Oscar Award winning actor Christopher Walken.
Established in 1990 by Danish clothing group Bestseller, JACK & JONES has manifested itself as one of the leading jeans brands on the market, with several hundred stores worldwide.
The launch of new sub brand PREMIUM in early October 2013 sees JACK & JONES focusing on tailoring for the modern day gentleman, celebrating high quality in both craftsmanship and fabrics. The collection is based on a selection of timeless classics in a contemporary context, dedicated to perfecting the balance between casual cool and urban sophistication.
“MADE FROM COOL” campaign stars Christopher Walken in the leading role of a super natural powered tailor, serious about quality craftsmanship and hand made goods. Walken appears to use his bare hands to shear sheep and cut patterns emphasising PREMIUM’s hand made quality product promise.
I think we’ll pass on the inside leg measurement, thanks.
You can watch the videos here:
http://www.businessinsider.com/bizarre-christopher-walken-ads-2013-10