When the Occupy campaigners were forced by Transport for London to stop using their previous logo (based on the London Underground sign) they decided to hold a competition to find a new one. Jonathan Barnbrook’s design beat 17 others after a vote among the protesters, and the London based graphic designer (who’s previously worked with Damien Hirst) commented that he was “honoured” that they chose his logo.
Avoiding the typical imagery of leftwing movements, such as the clenched fist, the logo reflects the wide political spectrum of the people involved. The Os in the words ‘Occupy London’ are used as symbols for location, with the L in the graphical part of the logo transformed into an arrow, indicating the journey a protester has to make to occupy a public space. The font used is the Barnbrook designed ‘Patriot’ which, as he states on his blog, “alludes to the direct nature of the movement”. In our opinion it’s a strong, identifiable brand that gives power back to the people.
For more information on the logo, and Jonathan Barnbrook you can visit his blog which has loads of other great creative inspiration on it.
on February 22, 2012
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