After some deliberation we are warming to the towering red landmark for the 2012 Olympic Games designed by Anish Kapoor. Set to become the UK’s largest sculpture, visitors to London’s Olympic Park in 2012 will have the benefit of an unparalleled panoramic viewpoint of the sprawling urban park, thanks to a swirling and looping construction of metal trusses presented in a bright red colour. Apparently it will rise to dizzying heights and include a spiralling staircase from the viewing platform to its base that is likely not for the faint of heart.

It has its detractors on cost (obviously) and has already been dubbed ‘iconic’ by others (perhaps a bit prematurely) but these games will need an icon, and better a big brave bold one in bright red than none at all. That’s what we think.

Today is a great day for new business
Today is a great day for new business