Smartphones are redefining how businesses think of themselves digitally. With users spending an estimated 158 minutes every day on their smartphones and tablets, businesses are continually accessing their position within an ever-changing digital world in terms of branding, design and digital marketing.
The biggest change underscore is currently observing, is the increasing demand for innovative bespoke apps that add value to a client’s website and service, impacting on future customer engagement and digital marketing strategy as much as social media has seen to done so in the last five years.
Personalisation, convenience, seamlessness and user-centred designs are all major aspects in reshaping the user interface experience based on what a consumer really wants and is pivotal in distinguishing between good and great digital marketing progression. Designers have the challenge of understanding these different aspects and reconciling them in a way that makes perfect sense to the customer.
Further, the recent article in Design Week about customer experience, and digital marketing correctly suggests, ‘Ethnographic insights should be used to understand customers’ latent needs and multi-disciplined strategic design approaches to help unlock innovative new experiences’.
Underscore supports taking hold of technology and embracing a high level of personalisation within apps and websites which will influence user uptake, engagement and be the large divider for users that continue to maintain loyal thus, leading to the success of a company’s movement in to the digital sphere.