Employer Branding

Employer Branding

People’s perception of your business matters, so strong employer branding helps you tell a clearer story about your employer value proposition, giving your business the advantage when competing for top talent. We’ll help you drive recruitment marketing, strengthen culture, and improve employee engagement and retention with an effective EVP.

84% of job seekers consider employer
reputation before applying

Your EVP touchpoints

Your Employer Value Proposition encompasses your organisation's mission and culture, giving employees a powerful reason to work with you.

Attract
- Career site
- Social media strategy
- Recruitment advertising
- Job description
- Interview Process
Retain
- Leadership
- Total rewards
- Recognition
- Performance management
Maintain
- Policy
- Work environment
- Recruitment advertising
- Corporate social responsibility
- Health & Wellness
Develop
- Learning development
- Mentorship
- Career opportunities
Engage
- Onboarding
- Cultural connection
- Internal communication
Transact
- Exit Process
- Feedback & Insight Alumni

Find out our thoughts
about
how Ai has
impacted the
EVP space

Read the article

How we’ve
helped our
clients
with their EVP

Your EVP defines people’s perceptions of you as an
employer, something that’s distinct from your organisation’s
reputation as a business or product/service provider.

McDonalds

The global team wanted to create a new internal brand to help them embrace a culture of curiosity, whilst providing a home for explorative content and an opportunity for their internal teams and employees to explore the future together.

We gave external experts a platform to engage employees, linking the future back to today while providing actionable insights.

View case study

McDonalds

Co-op

Co-op

Co-op wanted to capitalise on and continue their growth by defining what makes them unique and improving internal brand engagement within their workforce.

We gave external experts a platform to engage employees, linking the future back to today while providing actionable insights.

View case study

GPE

GPE offers a great employee experience so our “Greater Together” brand story reflects this and their collaborative approach.

After an extensive immersion and consultation process, we were able to identify four strong pillars that set the company apart from their competitors. These served as a point of connectivity between their employees, partners and investors.

View case study

GPE

Collinson

Collinson

Collinson is a global leader in the field of loyalty and benefits, support the world’s best known brands on a global scale to acquire, engage and retain the most demanding, choice-rich customers.

We identified that family-run businesses appear to be more stable, customer-friendly, approachable and trustworthy. Even the appearance of a family connection increases market visibility and consumer trust. From these findings we developed the story “Welcome to the family”

Activate your EVP

Speak to us about
your EVP today!

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Reasons to believe

Higher Standards

85% say employees have higher expectations than 3 years ago.

77% admit retaining talent is more difficult than it was 3 years ago.

Greater Investment

72% of executive teams are strongly involved in their employer brand.

90% plan to increase their employer brand budget.

Stronger Position

81% believe that their employer brands set them apart from competitors.

98% say employer brand is key to achieving their retention goals.

Activate your EVP

The great eight

Your EVP defines people’s perceptions of you as an
employer, something that’s distinct from your organisation’s
reputation as a business or product/service provider.

People

People want to know who they’ll work with. Create authentic content with people.

Wow factor

Your companies unique selling point needs to be amplified through your employer brand.

Values

Well-articulated and understood values create a framework that helps employees make decisions and set priorities.

Social vibe

Workplace fun was a stronger predictor of applicant attraction that compensation and opportunities for advancement.

Perks

Unless your perks are truly unique and reflect your values, they should be more of a footnote than a cornerstone of your employer story.

Space & Location

Candidates are always eager to get a look at a company’s offices – decorations, desk arrangements etc.

Learning & Development

Good employees seek opportunities for personal growth in the same way your leadership seeks company growth.

Work routines & practices

The rules of a system largely define who will succeed in that system.

Five steps to EVP success

Five steps to EVP success

Effective Employer branding creates a stronger connection with
your company values and ambitions. Here’s what you’ll need to build
a better employer brand.

Brand advocacy

Invest in creating a positive employee experience (training, mentoring schemes, flexible working, employee benefits)

Brand experience

Create a smooth, streamlined recruitment experience - try to avoid complex forms, as candidates might get discouraged and quite the process

Brand consistency

Create a positive experience for your candidates - this will add value to both your brands.

Social advocacy

Social media activity paints a positive picture of your company among candidates.

Work-life balance

Ensure a good work / life balance for your employees. Keep them engaged, challenged and inspired.

Activate your EVP

Top of the props

Create and manage your reputation effectively with employer branding so you can start attracting, engaging, and retaining top talent. Here are the top 4 areas that are most important to your employer value proposition.