When Paris Saint-German played against Caen on 14 February 2015 it was just another day on the job for most players. For Zlatan Ibrahimović, however, it was his most important game to date.
Ibrahimović played with 50 names temporally tattooed on his body in support of the United Nations World Food Programme. It was a powerful statement to the millions of people watching in the crowd and around the world who saw it all when Ibrahimović removed his shirt during his goal celebration in the game.
“The names are of real people who suffer starvation in the world.’ Ibrahimović explained after the game.
“Even if the tattoos are gone today, these people are still there. There are 805 million starving people in the world.”
With 1 in 9 people globally battling malnutrition The World Food Programme has launched their latest campaign to end world hunger, featuring “The silent champions that fight hunger every day”. In a visual tapestry of copy, personalised type, imagery and videography, the campaign has launched with great success having gained over two million youtube hits in just two days.
Explore the full story on the World Food Programme site.