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Is Amazon Fresh the future of retail?
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Underscore Olympics 2019
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Generation Rent: How to reach the priced out
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Purpose Driven Brands: What you need to know
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Learning to use Google Analytics data
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The Golden Rules of a Brighter Rebrand
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Rewarding Hoarding
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Brands we love: T2
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Brands we love: Carhartt
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We’ve been glugging!
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The Experience of Travel
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These pancakes are flipping delicious!
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It’s time you met Sam :]
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A more natural looking year
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A font of knowledge
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Love is in the air
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Brands we love: Orangina
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A brighter future for housing?
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Setting the scene: show & tell
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Our new HQ
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Brands we love: Moleskine (our new neighbour)
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Heraldry - the original brand definition
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Connecting The Dots
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It’s not you, it’s M.E
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Space. Reimagined.
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The future of…Sustainability
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The future of…Office Space Design
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The future of…Luxury Travel
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The Future of….Insurance
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Is luxury the new essential?
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More compelling results.
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Happy 18th Birthday Underscore
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How to raise your agency’s profile: become a TV star
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Production rolls on for Quintessentially
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What do you stand for – How important is brand culture?
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Artificial Intelligence and Travel: A Love/Learn Relationship
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Breaking News
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The brands changing the London landscape
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A new video masterpiece for Brighton Palace Pier – Now Live
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The Reinvention of Packaging
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The rise of the own-brand
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We Should All Be Consultants
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Meet Sam :] the AI pocket travel assistant
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Could 3D camera tech be the next big mobile innovation?
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Iconic Nokia 3310 mobile phone set to make a return
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Engaging the millennial traveller
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When should brands make political statements?
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A bold new direction for sports branding?
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Sustainable branding: how being good can be good for business
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Britain’s appetite for gourmet fast food
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Amazon’s Alexa dominates CES 2017
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Exclusive rights to the ‘blackest black’ or ‘pinkest pink’?
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New year, new brands: tools to shape your brand in 2017
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Buying into the ‘New’
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New lighting installation set to illuminate the Thames
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Why your customers will love Facebook canvas ads
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Spotify’s brilliant new ad campaign celebrates data
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Why Amazon’s new retail concept could revolutionise shopping
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Why more brands are using biodegradable packaging
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Black Friday: the truth behind retail’s busiest day
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How can brands adapt in the face of the ‘supershopper’?
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The future of customer involvement: trends for 2017
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Cutting time to increase conversions in physical retail
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Amazon’s music service will use voice control technology
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How do international brands keep it local?
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Vertigo: how I conquered my fear of vertical video
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The rise of no-logo luxury fashion
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Apple unveils their new Macbook Pro
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Retail experience: boosting sales without the hard sell
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Panasonic may revolutionise cosmetics with 3D printing
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Rebranding, YO! (Sushi)
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How to build a good brand
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The Guardian creates a dedicated virtual reality team
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Bombay Sapphire creates a truly immersive experience
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Google unveils its new smartphone, Pixel
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Introducing our two newest brands
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Boeing to use projection mapping on plane interiors
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Will Snapchat’s new sunglasses succeed?
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Virtual reality headset Oculus Rift launches to UK market
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London’s pop-up Veggie Pret to become permanent
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Is User Generated Content the trend that delivers?
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London Design Festival to begin this weekend
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The Brexit Bounce
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Sevunteen years of Underscore
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Apple set to launch connected Home app
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Bugaboo: reinventing luggage for the modern traveller
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Google's Analytics App - one powerful tool for marketers
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Carling launches beer button
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Brighter results for Brighton Pier
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Meet Dom, the pizza bot for Facebook Messenger
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Ikea set to open new restaurant concept with ‘The Dining Club’
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Driving competitive edge with sustainability
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WhatsApp to help Facebook with targeted ads
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Ladbrokes in hot water for ‘targeting’ kids with email campaign
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NHS Missing Type campaign returns
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New London ‘Olympicopolis’ cultural centre visualised
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Classic designs to receive protection under copyright law
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Grey Goose redefines brand experience with global pop-ups
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Airbnb: the evolving social brand
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Tesco entices shoppers with free fruit for kids
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Brighton Pier Pokéhunt
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Instagram Stories: stepping on Snapchat’s patch?
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Lufthansa begins listing flights on Airbnb
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Zara in hot water for ‘borrowing’ designs without asking
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Yes I Can
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360˚ video: the magic of engaging with human beans
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Wellness brand transparency: nail it or fail it
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Bring banking into the digital age: Mastercard’s new logo
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What brands can learn from Pokémon Go
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Why so serious? How advertising can show a human side.
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A new website for a British seaside icon
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Dyson Demo Store Launches in London
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Amazon Takes a Bite at the Food Market
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Tate Refreshes Identity
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When Moving Forward Means Looking Back
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Underscore Back On Primetime TV
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The Rise of Live Streaming
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The Death of British Lad Culture: What Does It Mean For Branding?
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Colour Me Everything: The New Instagram Logo
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Google, Don’t Go Back To Black
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How Can Digital Enhance the Travel Experience?
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The power of Nostalgia: marketing a memory in the modern day
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Brand Promise Pushes Profits and Supports Growth
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How London Property Brands Can Reignite the Market
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On-Loan Fashion: The Latest Luxury Trend
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A Health Kick Up the Arse
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The UK Tech Industry: A Round-Up
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Eco-Luxury: It’s Cool To Be Kind
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Why Whisky Is No Longer Quite So Old Fashioned
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The best brand picks of London Coffee Festival
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Keeping Up with the Underscores
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A Premium Approach to Experiential Marketing
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Think. Feel. Do.
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HELP! I’m a #lostegg
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How Brands Stay Fresh with Seasonality
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The Brand Story Matters for Millennials
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What’s Driving the Coworking Revolution?
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London: A Sweetshop for the Senses
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The Sweet Madness of Destination Branding
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Brand Value and the Power of Boosting Brand Buy-in
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Blending Digital and Physical Experiences
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Can You Encourage Empathy Through Technology?
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Newspapers Online: How the Industry is Changing
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Now Being Served: 3D Printing Meets Haute Cuisine
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Does Saving Time Mean Sacrificing Brand Experience?
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The Rise of Brand London. What Falls in the Process?
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Luxury Retail: Keeping Up With Digital
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Snapchat, Digital Advertising and Disruptive Innovation
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The Future for Luxury Brands is Digital
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Audience Anonymous: How People Are Fighting Brands Online
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Healthy fast-food… How to thrive in the McClean scene
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RIP BBC3?
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Award-winning #superfishoil Campaign Serves Up More Accolades
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Future brand trends and ‘fully conscious’ consumption
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Sell the Feeling
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Is Warm Beer Losing its Cool?
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The Pull of Personalisation
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Luxury branding for a changing world
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The healthy growth of wellness brands
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Digital Innovation Trends Shaping Brands of the Future
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Is adblock software really the enemy of online advertising?
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Snapchat vs Facebook: what’s the best social media for brands?
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FMCG and the future of e-commerce
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Snapchat storytelling
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Show, don’t tell – the power of infographics
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Priming London’s luxury residential property scene
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Design is saving lives through innovation
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The British brand and the food industry
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London’s branding in the sky
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Confidence is the key to great design
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The luxury of disruption
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Trend schmend
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That’s the spirit: innovating for non-drinkers
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The next step for design is mutation
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A remedy for overthinking digital designers
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Freedom from complexity in promotional campaigns
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The latest innovations for conscientious parents
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Design, the economy, and how to explain disruptive innovation…
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A lot can happen in 12 months…
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The luxury brand and its logo
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#superfishoil marketing campaign scoops award
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Christmas Wars
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Go do things
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Happiness is contagious – brands should catch the bug
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Now more than ever, brands need to embrace mobile
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Brand engagement where Points (and selfies) mean prizes
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Website revolution? Probably not.
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Difference between a social media user and a goldfish
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Luxury brands and the power of exclusivity
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BCSC Manchester – Underscores visit 2015
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The smart (phone) way to shop with Apple Pay
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Tapping the power of provenance
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The rise of the Silver Spender
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Are property brands emotional products?
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Seafish Campaign Hooks Record Results
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Brand Donors
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Print, publishing and creativity in London
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A toast to memorable brand experience
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Hermes ‘Wanderland’ exhibition: the art of brand experience
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Why brands must learn to walk before they can run
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“We were looking for an agency that could act as a consultant, identifying opportunities, thinking globally, pushing creative ideas and making strategic recommendations - and that's what we've got from our relationship with Underscore.”
Nick Rose
EUROPEAN TOUR FOUNDATION
“As an established international brand, we wanted to work with an agency in London with experience of reaching international audiences.”
Evgeniy Zaitsev
Sales & Marketing VP, PocketBook
“With £16 million of Lottery money expected for release, we are delighted that the success of the Alexandra Palace public consultation and regeneration plans will ensure that Alexandra Palace will be brought back to life after decades of neglect.”
Rebecca Kane
Managing Director, Alexandra Palace
“You showed us your creative potential and your high level of professionalism. Thank you very much for the fabulous ideas. I’m very impressed.”
Tareq al—Arab
Head of Press, Goethe Institüt campaign, German Embassy
“We face the future as one organisation, united behind one mission, united by a new brand.”
David Montague
CEO, L&Q
“The Underscore team were highly responsive to our demands and they were always on hand to provide support and guidance at key times.”
Derek Harding
Programme Director, Margate Renewal
“Underscore made us feel comfortable about their abilities and were able to collaborate easily with our own digital team. We felt we were part of the process not just giving the instructions.”
James Craven
Managing Director, Hybrid
“We love what they’ve developed for us, which we believe does exactly what we wanted.”
Michelle Highman
CEO, The Money Charity
“We love your branding approach.”
Laura Price
Marketing Executive, Wolves FC
“The corporate identity for The Point was cutting-edge and highly effective.”
Carmen Ciantar
MIDI, The Point, Malta
“Underscore were a huge asset to us in simplifying and evolving a range of key messages to reach very different audiences.”
Helen Barnett
Marketing Manager, Bracknell Regeneration
“The new branding developed by Underscore echoes the best from the Victorian times and the modern day - a bit like the venue itself. More importantly it will simply connect our brand to a range of audiences and put Ally Pally firmly back on the venue map.”
Rebecca Kane
Managing Director, Alexandra Palace
“Woke up feeling excited!”
Andrew Deverell Smith
CEO, Deverell Smith
“Very responsive in their work and would certainly recommend to companies who want to take their brand to the next level.”
Ben Cox
URSPACE Founder
“It is testimony to the hard work and dedication of the team in securing and delivering our best year of events on record.”
Emma Dagnes
Commercial Director, Alexandra Palace
“The whole underscore team should be very proud of what you have achieved with the brand and supporting collateral. Thank you for all your support and input over this and all projects.”
William Lewis
Centre Manager, Duke of York Square
We’d love to work with you during this challenging time

Valentine’s Day is the perfect excuse to share the love and our to be honest ours is the love of brand! However you are celebrating today we hope these put a smile on your face! ♥️ • • • #valentinesday #lovehearts #love #valentines #galentines #palentines #branding #brand #TalkDirtyToMe...

The new MCG brand allows their business to focus on the verticals where they see growth. This strategy builds on their business success areas over the past decade, and they now project as a forward-thinking group of companies that can speak individually to their specific customer...

What’s in a name? Everything in our world. Rebranding the McGinley Group to the MCG Group helped this industry-leading recruitment business better connect their specialist services with different audience groups. • • • • • #rebrand #branding #brandstrategy #brandingagency #innovation...

If you haven’t done already, please do help yourselves to our latest #sustainability report to make sure your business keeping up with all the latest trends. . . . #sustainable #finance #investement #motivation #business #food #foodiesofinstagram #tech #technology #innovation #propertyinvestment...

The events of 2020 have forever changed how we work, with tens of millions now working from home and organisations everywhere rethinking how they will work in the future and now they will factor in the sustainable impact of what they do. Read more in our White Paper 👉🏻 Link in bio 📰...

In our 2021 Sustainability White Paper, we take a look at how businesses in the following sectors have risen to meet the dual challenge of a global pandemic at a time of climate change. • Finance & e-commerce • Fashion, food & retail • Property & construction • Travel & tourism . Link in...

We’ve just launched a brand new white paper series! THE KEY TO YOUR INDUSTRY is a collection of 3 white papers detailing our top tips to succeeding in placemaking, luxury marketing & employer branding in 2020.To download free, follow the link in our bio ✨✨