No, we can’t believe it’s December either, so we thought we’d spread a little festive cheer to get you in the Christmas spirit! We were asked by our long term client, L&Q to develop a game that would engage people in a fun way and get them thinking about the exciting new properties they’ve got coming up in 2011. L&Q is one of the 2,000 housing associations that work in the UK and their main goal is to provide high quality, affordable homes.
We will be sharing this festive delight with L&Q’s database through a highly targeted DM & email campaign, which will encourage people to play the game, share it with their friends and register their interest in the new properties. The game also includes a clickable map of London, which links directly through to individual properties where interested parties can find out more.
This will be followed up by a wider advertising campaign in January, which will incorporate; personalised DM/e-marketing, social media, online & outdoor. Home is Where the Heart is will be the overiding theme, which will be communicated across all media.
You can try the game out for yourself here, but be warned, it’s extremely addictive! But don’t forget to submit your score at the end to be in with a chance of winning a luxury £100 Christmas hamper from M&S.