September 1st 2014

Hyperlapse: Fresh off the picture press

Last week, Instagram stepped up its social game with the introduction of Hyperlapse – a new app aimed at giving users the freedom to capture and share moving time-lapse videos.

Unlike the traditional use of time-lapse technology where the video requires your phone or camera to be held still, Hyperlapses offer a special kind of time-lapse captured with movement of the user.

Instagram has described Hyperlapse as having “…built-in stabilization technology that lets you create moving, handheld time-lapses…in a cinematic look, quality and feel — a feat that has previously only been possible with expensive equipment.”

Being an agency that’s immersed in the creative industry, we thought we’d check it out! We found that the app gives promising results with its easy-to-use functionality allowing the user to film and share their video production almost immediately across multiple social channels. Trying a few videos around the office we ventured down to Oxford Circus to create our own Hyperlapse with varying results.

We feel that the app will further strengthen the popularity of video content being used in social media, particularly when it comes to engaging audiences in social media campaigns.

Oxford Circus Hyperlapse from Underscore Design on Vimeo. To find out more behind the technology in Hyperlapse please visit Instagram blog

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