150 Holborn

More than a building

150 Holborn

150 Holborn is a new mixed use hi tech landmark HQ for international consultancy Dar Group, designed to bring a number of their companies together under the same roof. The role of Underscore was to create a definitive brand strategy for the building that would help with communications and guidance internally alongside promotions and marketing externally.

The result

The outcome was a distinct identity and graphic language that could reflect the unique style of the building, help with its promotion and recognition, and encourage collaboration and the exchange of ideas between the Group’s member companies.

Other Projects