Academia
The Technology Group
Academia are a leading IT solutions provider specialising in Education, Public Sector and B2B. They partnered with Underscore to create a clear brand strategy in order to reposition their perception in the marketplace from value-added reseller, to a multi-service provider.
Pivotal to this process was a digital overhaul including a visual identity refresh, website redesign and relaunch, and the development of a content management system that provided their in-house team with both flexibility and consistency.
Their future-focused relaunch
celebrates their heritage as
Apple and Abobe experts while
opening up to a broader
portfolio of new clients.
The new operating model was further expanded
into a suite of interactive
sales and marketing
presentations
A strategic sub-identity was developed
and designed into a streamlined process
to showcase their portfolio of
exceptional solutions and services.
revenue increase
year-over-year
Part of the brand
refresh includes a
suite of over 1000
icons and a fresh
new colour palette
Imagery spans a
wide variety
from generative
Ai to authentic
candid
photography
that spotlights
their employees
Closing the year with over 22 per cent year-over-year growth, Academia
set ambitious organic growth targets of 15-20 per cent the following year.
Thanks for your support,
hard work and dedication –
we genuinely could not
have done this without you.
Group Head of Marketing
