The Technology Group

Academia are a leading IT solutions provider specialising in Education, Public Sector and B2B. They partnered with Underscore to create a clear brand strategy in order to reposition their perception in the marketplace from value-added reseller, to a multi-service provider. Pivotal to this process was a digital overhaul including a visual identity refresh, website redesign and relaunch, and the development of a content management system that provided their in-house team with both flexibility and consistency.

Services
Brand Identity
Brand strategy
Development
Digital Design
Logo design
Sector
Tech
responsive view of the website
screens
mobile screens

Their future-focused relaunch
celebrates their heritage as
Apple and Abobe experts
while
opening up to a broader
portfolio of new clients.

desk view
022%

revenue increase
year-over-year

pattern

Part of the brand
refresh includes a
suite of over 1000
icons
and a fresh
new colour palette

patterns
gallery
person

Imagery spans a
wide variety
from generative
Ai to authentic
candid
photography
that spotlights
their employees

group
collage view
0£200m turnover

Closing the year with over 22 per cent year-over-year growth, Academia
set ambitious organic growth targets of 15-20 per cent the following year.

team

Thanks for your support,
hard work and dedication –
we genuinely could not
have done this without you.

Georgina Swann
Group Head of Marketing
magazine
Today is a great day for new business
Today is a great day for new business