Alexandra Palace
The People’s Palace
Alexandra Palace needed a strategy to excite and attract new audiences, activities, visitors and sponsors.
Results
Huge increases in brand awareness
Our rebrand centred around a story of ‘The People’s Palace’, which was the original story when the palace was built nearly 150 years ago.
Massive investment in digital performance saw the venue go back to the top ten for the Time Out events listing in London. We also helped raise £26 million in Heritage funding and this helped in winning the award for Best Regeneration Campaign at the PMA Awards.
Massive investment in digital performance saw the venue go back to the top ten for the Time Out events listing in London. We also helped raise £26 million in Heritage funding and this helped in winning the award for Best Regeneration Campaign at the PMA Awards.
Results
Over 1 million increase in website visitors after one year of engagement
