The People’s Palace
Alexandra Palace has an extremely rich history and diverse range of uses but needed to excite and attract new events, activities, visitors and sponsors. Our rebrand featured a story of ‘The People’s Palace’, which was the original story when the palace nearly 150 years ago.
Huge increases in brand awareness and digital performance saw the venue go back to the top ten for the Time Out events listing in London. We also helped raise £26 million in Heritage funding and this helped in winning the award for Best Regeneration Campaign at the PMA Awards.
£26 million funding as a result of campaign
1.25 Million visits in first year of launch
2,000 respondents during public consultation
79% of respondents agreed they would visit
Charlotte Johnson, marketing manager, Alexandra Palace
“A fantastic result and one that would be very different if you guys weren’t on board!”