We help brands get better connected
By clicking “Allow all cookies”, you agree to the storing of cookies on your device to enhance site navigation, and to up the ante on your user experience.
Essential Cookies cannot be disabled, however you can opt-out of your data being stored. Click here to read our Cookie policy.
See the results
Brighton Palace Pier is Britain’s number one tourist destination outside London. We were appointed to create a new digital strategy that would increase visitor footfall.
Our story embraced the colourful nature of the town’s history by inviting people to ‘Brighton’ their mood through discounted promotions across visitor wristbands and online events to build their digital community.
Our brand design embraced the colourful nature of the seaside’s history while our strategy invited people to ‘Brighton’ their mood through discount promotions such as wristbands for day trippers and events for the local Brighton community.

“Underscore’s approach to building our online and social helped create a better connection and a real sense of community.”
Dave R
Brighton Palace Pier

    Related Projects

    Alexandra Palace Branding
    Alexandra Palace
    The People’s Palace
    Total Football Branding
    Total Football
    Your game starts here
    Station Hill
    Time For More
    Gatwick Airport Branding
    Gatwick Airport
    Redefining the airport experience
    Goodmans Fields
    Redefining city living
    Margate Branding
    Margate
    The original seaside
    Back to our work