Brighton your day
Brighton Palace Pier is Britain’s number one tourist destination outside London. We were appointed to create a new digital brand strategy that would increase visitor footfall and spend per head amongst those that visit.
We created a messaging suite that embraced the colourful nature of the town’s history by inviting people to ‘Brighton’ their mood and our brand design embraced the colourful nature of the seaside’s history.
Digital promotions for activities, wristbands and events helped build their digital community.
annual sales were posted in year one which was a record for the venue.
The pier group has exceeded market expectations year on year since our engagement.
Underscore’s approach to building our online brand and social helped create a better connection and a real sense of community.
Brighton Palace Pier