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Brighton Palace Pier is Britain’s number one tourist destination outside London. We were appointed to create a new digital strategy that would increase visitor footfall.
Our story embraced the colourful nature of the town’s history by inviting people to ‘Brighton’ their mood through discounted promotions across visitor wristbands and online events to build their digital community.
Our brand design embraced the colourful nature of the seaside’s history while our strategy invited people to ‘Brighton’ their mood through discount promotions such as wristbands for day trippers and events for the local Brighton community.

“Underscore’s approach to building our online and social helped create a better connection and a real sense of community.”
Dave R
Brighton Palace Pier

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