Hey there!
Underscore uses cookies to improve your user experience,
by clicking below you agree to our Cookie Policy, view terms.
by clicking below you agree to our Cookie Policy, view terms.
Got it

Brighton Pier
Brighton your day
Brighton Palace Pier is Britain's number one tourist destination outside London. We were appointed to create a new digital strategy that would increase visitor footfall and generate repeat engagement online.






Results
300% Online traffic increase
Our story embraced the colourful nature of the town’s history by inviting people to ‘Brighton’ their mood through discounted promotions across visitor wristbands and online events to build their digital community.

Results
11 Million Monthly impressions on Facebook
“Underscore's approach to building our online and social helped create a better connection and a real sense of community.”
Dave R.
Brighton Palace Pier
Related Projects

Alexandra Palace
The People’s Palace
See case study

Total Football
Your game starts here
See case study
Station Hill
Time For More
See case study

Gatwick Airport
Redefining the airport experience
See case study
Goodmans Fields
Redefining city living
See case study

Margate
The original seaside
See case study
We’d love to work with you during this challenging time

If you can’t flirt with fonts on Valentine’s day when can you? 🤓 Valentine’s Day is the perfect excuse to share the love and our to be honest ours is the love of brand! However you are celebrating today we hope these put a smile on your face! ♥️ • • • #valentinesday #lovehearts...

This may have been made by our designers to remind the accounts team 😂 Valentine’s Day is the perfect excuse to share the love and our to be honest ours is the love of brand! However you are celebrating today we hope these put a smile on your face! ♥️ • • • #valentinesday #lovehearts...

Valentine’s Day is the perfect excuse to share the love and our to be honest ours is the love of brand! However you are celebrating today we hope these put a smile on your face! ♥️ • • • #valentinesday #lovehearts #love #valentines #galentines #palentines #branding #brand #TalkDirtyToMe...

Creativity is the future’s most important economic resource. The kindness economy is here, where we realise that the drive for more and more growth and profit was killing our planet and that it is time for more considerate consumerism. While this has been the most painful time, regeneration and...

We’ve all had a tough time recently and no doubt some challenges still lie ahead but the most important thing is to still find time to enjoy your life and wherever possible to be happy. That is really all that matters. . . . #happy #happynewyear #happynewyear2021 #newbeginnings #motivation...

Wherever you may be this holiday season let’s remember that being together is simply a state of mind. Henry Ford once said that coming together is a beginning, staying together is progress and working together is success. Let’s hope we all get to live up to his wise words next year....

The new MCG brand allows their business to focus on the verticals where they see growth. This strategy builds on their business success areas over the past decade, and they now project as a forward-thinking group of companies that can speak individually to their specific customer...

What’s in a name? Everything in our world. Rebranding the McGinley Group to the MCG Group helped this industry-leading recruitment business better connect their specialist services with different audience groups. • • • • • #rebrand #branding #brandstrategy #brandingagency #innovation...

If you haven’t done already, please do help yourselves to our latest #sustainability report to make sure your business keeping up with all the latest trends. . . . #sustainable #finance #investement #motivation #business #food #foodiesofinstagram #tech #technology #innovation #propertyinvestment...

The events of 2020 have forever changed how we work, with tens of millions now working from home and organisations everywhere rethinking how they will work in the future and now they will factor in the sustainable impact of what they do. Read more in our White Paper 👉🏻 Link in bio 📰...

In our 2021 Sustainability White Paper, we take a look at how businesses in the following sectors have risen to meet the dual challenge of a global pandemic at a time of climate change. • Finance & e-commerce • Fashion, food & retail • Property & construction • Travel & tourism . Link in...

We’ve just launched a brand new white paper series! THE KEY TO YOUR INDUSTRY is a collection of 3 white papers detailing our top tips to succeeding in placemaking, luxury marketing & employer branding in 2020.To download free, follow the link in our bio ✨✨

This summer, we welcomed the addition of two core team members: Kim and Joe. Please join us in welcoming them to the Underscore family! 🙌🏼Learn about them at the link in our bio.

Case Study: We Schedule It (2/3) We delivered a new brand story and identity for We Schedule It in only 4 weeks. An employee questionnaire and stakeholder Zoom workshop helped us to very quickly able to get inside the heads of our new partners. Their differentiator: world-class teams that...

Following lockdown, 82% of us are now ‘comfortable’ with doing most of our daily shopping online 💸💸 But how will the British high street recover from this dramatic change in shopping habits? Read our latest blog “Strategies to help the high street”. 🔗Link in bio.