Brighton your day

Brighton Pier remains one of the UK's most iconic seaside pleasure destinations, but was struggling to connect online with a generation that is increasingly digital-first.

We were first approached to create a new website and social media strategy that would both increase footfall and generate engagement from young and old visitors alike. After our research showed an appetite by customers for a sense of nostalgia, the new brand design embraced the colourful nature of the seaside’s history, bringing back childhood memories of days out in the sunshine. This was supported by a visual style, tone of voice and illustrations to welcome the user and ‘Brighton’ their mood.

Footfall increased, online presence increased and sales revenue increased. We also sought to strengthen the user journey by allowing users to buy a wristband within a few clicks. The creation of more timely social channels for the pier, also helped to generate a connection with visitors and build a sense of community.