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Brighton Palace Pier is Britain's number one tourist destination outside London. We were appointed to create a new digital strategy that would increase visitor footfall and generate repeat engagement online.

Results

300% Online traffic increase
Our story embraced the colourful nature of the town’s history by inviting people to ‘Brighton’ their mood through discounted promotions across visitor wristbands and online events to build their digital community.

Results

11 Million Monthly impressions on Facebook
“Underscore's approach to building our online and social helped create a better connection and a real sense of community.”
Dave R.
Brighton Palace Pier