Brighton your day

Brighton Palace Pier is Britain’s number one tourist destination outside London. We were appointed to create a new digital brand strategy that would increase visitor footfall and spend per head amongst those that visit.

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Services
Digital Design
Digital Marketing
Placemaking
Sector
Property

Digital promotions for activities, wristbands and events helped build their digital community.

0£40M

annual sales were posted in year one which was a record for the venue.

0UP 200%

The pier group has exceeded market expectations year on year since our engagement.

Underscore’s approach to building our online brand and social helped create a better connection and a real sense of community.

Dave R
Brighton Palace Pier
Today is a great day for new business
Today is a great day for new business