Brighton Pier

Already one of the UK's most iconic seaside pleasure destinations, Brighton Pier wanted to connect further afield with a new generation. We were appointed to create a new digital strategy that would increase visitor footfall and generate repeat engagement online.

Our brand design embraced the colourful nature of the seaside’s history while our strategy invited people to ‘Brighton’ their mood through discount promotions such as wristbands for day trippers and events for the local Brighton community.