Cambridge Spark
Digital skills for workforce transformation
Increasing an AI-driven EduTech provider's net worth by 7x
AI
Digital Transformation
Machine Learning
Since working with Underscore, Cambridge Spark’s net worth increased from £650k to £4.5M over the course of 3 years, recording £18.6M in sales with a 61% annual growth rate.
They achieved a 4.6/5 star employee rating on Glassdoor, 23% above the education industry average, with their 5000+ students attaining a 99.5% pass rate, with 70%+ achieving merit or distinction. Their programmes have generated over £350M in calculated business value in ROI for their clients.
Cambridge Spark is an education technology company that enables organisations to boost business performance by up-skilling their workforce in Data and AI.
They partnered with Underscore to create a clear brand strategy aligned to meet their objectives for global expansion and for a visual identity refresh and digital relaunch across web and social media.
Services
Animation
Brand Guidelines
Brand Identity
Brand Strategy
Corporate Change
Digital Design
Logo Design
Sectors
Tech
We repositioned the brand to appeal to their newly defined target audiences as a ’Centre of Excellence’ at the forefront of Ai and machine learning.
A new online relaunch as specialists in technology and Ai that celebrates the heritage and reputation of Cambridge.
A bespoke photographic style was created to showcase ‘K.A.T.E’, their own learning portal, as the focal point by compositing their interface into stock photography. This gave Cambridge Spark the freedom to position its core product in any cultural, geographic or workplace scenario.
A custom suite of contemporary animated icons was created to reflect Cambridge Spark’s cutting-edge brand identity and market position.
Cambridge Spark are among the top 5 Ai and data skills providers, offering a unique delivery of apprenticeships, bootcamps, commercial training and internal expansion programmes across rapidly expanding data and technology skills verticals. Their new marketing materials had to reflect the diversity of their courses.
70%+ market share
Over 70% market share of Level 7 Ai Apprenticeships now belong to Cambridge Spark following the rebrand.
“We really appreciate the work done by Underscore to create something great.”
Tom Phillips
Head of HR
Ready to create the next big thing?
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