Cambridge Spark
Digital skills for workforce transformation
Cambridge Spark is an education technology company that enables organisations to boost business performance by upskilling their workforce in Data and AI.
They partnered with Underscore to create a clear brand strategy aligned to meet their objectives for global expansion and for a visual identity refresh and digital relaunch across web and social media.



We repositioned the brand to appeal to their newly defined target audiences as a ’Centre of Excellence’ at the forefront of Ai and machine learning.

market share of Level 7 Ai Apprenticeships belong to Cambridge Spark.

A new online relaunch as specialists in technology and Ai that celebrates the heritage and reputation of Cambridge.


We created a custom suite of icons, and a photographic style that showcased their own learning portal as the focal point.


offering a unique delivery of apprenticeships, bootcamps, commercial training and internal expansion programmes across rapidly expanding data and technology skills verticals.

We really appreciate the
work done by Underscore
to create something great.
Business Development & Partnerships Manager
