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Co-op needed a dedicated space to focus on skills development for their people and share new ideas under the Foodology brand initiative.
The outcome was ‘Kitchen Corner’ which is now an area used for everything from new product development to team breakfast huddles and external tastings. The fresh new look needed to evoke "the Co-op way" and how the innovative approaches of Foodology can really be put into practice. We set the tone further using seasonal emotive messaging that echoes their company values and goals, as well as new ways of thinking and talking differently about food.
“Working in close collaboration, the Co-op Delicious Food Team and Underscore have revitalised our Co-op Kitchen Corner area - not only has it been renamed and rebranded, we have transformed the space from a sterile white environment to a modern foodie look and feel, bringing to life our Foodology ambition and branding. The team at Underscore immersed themselves in our needs for this space and provided creative yet realistic ideas and solutions and supported the project from idea stage to implementation. We are very pleased with the outcome – thank you Team Underscore!”
Lisa Conornery
Kitchen Corner Manager, Co-Op