Co-op Kitchen Corner
A home for better brand engagement
Co-op needed a dedicated space to approach skills development for their people and and enhance their love of food under the Foodology brand initiative. The outcome was ‘Kitchen Corner’ which is now an area used for everything from new product development to team breakfast huddles to external tastings.
The fresh new look needed to evoke not only the way they work at Co-op but how the innovative thinking of Foodology can really be put into practice. Emotive messaging echoes their company values and goals, adding vibrancy and personality to new ways of thinking and talking differently about food.
Opened by Karen Barnes, Delicious magazine editor
LISA CONERNERY - KITCHEN CORNER MANAGER
“Working in close collaboration, the Co-op Delicious Food Team and Underscore have revitalised our Co-op Kitchen Corner area - not only has it been renamed and rebranded, we have transformed the space from a sterile white environment to a modern foodie look and feel, bringing to life our Foodology ambition and branding. The team at Underscore immersed themselves in our needs for this space and provided creative yet realistic ideas and solutions and supported the project from idea stage to implementation. We are very pleased with the outcome – thank you Team Underscore!”