A home for better brand engagement
Inspiring a creative food culture at the heart of Co-op
After helping to introduce a new way for their 70,000 employees to approach their skills development and love of food through Foodology our next move was to reinvent their food HQ in Manchester. The outcome was ‘Kitchen Corner’ which is now an area used for everything from new product development to team breakfast huddles to external tastings. It needed to evoke not only the way they work at Co-op but how the innovative thinking of Foodology can really be put into practice.
Underscore created the new name as well as a fresh new look that reflects their business goal of being market leaders in food, and compliments the new food academy ‘Foodology’. The area has emotive messaging throughout that echoes their company values and goals, adding vibrancy and personality to an area that looks at new ways of thinking differently.
Opened by Karen Barnes, Delicious magazine editor
LISA CONERNERY - KITCHEN CORNER MANAGER
“Working in close collaboration, the Co-op Delicious Food Team and Underscore have revitalised our Co-op Kitchen Corner area - not only has it been renamed and rebranded, we have transformed the space from a sterile white environment to a modern foodie look and feel, bringing to life our Foodology ambition and branding. The team at Underscore immersed themselves in our needs for this space and provided creative yet realistic ideas and solutions and supported the project from idea stage to implementation. We are very pleased with the outcome – thank you Team Underscore!”