Communications, Digital, Marketing, Placemaking, Print, Property
Reinventing West London
Placemaking, brand management and event communications across West London
The Cadogan Estate covers some of Londons most lavish neighbourhoods. Chelsea & Knightsbridge is world renowned for its luxury retail, thriving arts scene, rich history and glorious green spaces.

year-on-year increase in revenue across retail and leisure
footfall INCREASE in 1 year
The Cadogan Estate
We were approached to work in partnership with Cadogan across a variety of locations and events throughout their West London estate. The needs across their estate were varied, with Duke of York Square’s retail offering suffering disappointed footfall figures and the Sloane Square area needing a unified identity for its communications.

Completing a range of projects across the estate, including brand management for Duke of York Square on the Kings Road, promotional activities in and around Sloane Square and numerous annual events alongside the Chelsea Flower Show.

We also combined this with the creation of a loyalty 'concierge brand' for the local residents and the design of their corporate website. Where we combined consumer-focused strategy, data tracking and high-end design to drive a noticeable increase in both footfall and revenue across the West London locations.
Chelsea in Bloom
Chelsea in Bloom is a complimentary event to the world famous RHS Chelsea Flower Show. The annual competition heats up year-on-year and this year’s brand story of ‘Creation in Colour’, tells of a kaleidoscopic floral journey through fashion, food and lifestyle.
Over 10,000
increase in website visitors in under 2 months
Duke of York Square
A three year engagement initiative was created to drive footfall across a series of unrelated but 'on brand' events that would also create a customer database for future marketing. The result was an increase in visitor footfall in one year of 19% to the venue.

A co-ordinated strategy promoting the customer events online, onsite and across social media ensured awareness of our events was high, and then various on site initiatives were undertaken to collate customer data to keep the coming back.

William Lewis, Centre Manager, Duke of York Square

“The whole underscore team should be very proud of what you have achieved with the brand and supporting collateral. Thank you for all your support and input over this and all projects.”

Other Projects