Reinventing West London


When looking to create audience appeal for multiple different locations in Chelsea and Knightsbridge, the needs across the Cadogan estate were varied, with Duke of York Square needing to enhance footfall figures and the Sloane Square area needed a unified identity for its communications.

The result

Over five years we completed a range of projects across the estate, including the creation of a loyalty 'concierge brand' for the local residents, the design of their corporate website and brand guides for promotional activities aand events.
12% year-on-year increase in revenue across retail and leisure
footfall increase in 1 year

Chelsea in Bloom

Chelsea in Bloom is a complimentary event to the world famous RHS Chelsea Flower Show. The annual competition heats up year-on-year and this year’s brand story of ‘Creation in Colour’, tells of a kaleidoscopic floral journey through fashion, food and lifestyle.
Over 10,000 increase in website visitors in under 2 months

Duke of York Square

A three year engagement initiative was created to drive footfall across a series of unrelated but 'on brand' events that would also create a customer database for future marketing. The result was an increase in visitor footfall in one year of 19% to the venue.

A co-ordinated strategy promoting the customer events online, onsite and across social media ensured awareness of our events was high, and then various on site initiatives were undertaken to collate customer data to keep the coming back.
19% increase in visitor footfall to the venue

William Lewis, Centre Manager, Duke of York Square

“The whole underscore team should be very proud of what you have achieved with the brand and supporting collateral. Thank you for all your support and input over this and all projects.”

Other Projects