Dubai-based luxury interior design & architecture firm, Da Fonseca, approached Underscore to deliver their new brand and raise their profile within the UAE and wider international markets.

This name 'Da Fonseca' originated from the family heritage of the founder, which we connected to their audience with a brand story of ‘Interiors Worldwide' which we presented upon a distinctive line angled at 23.5°; the angle the world is tilted.

Their new identity saw the D and the F fused into a classic icon which was supported by a colour palette popular within luxury middle east interior design, and a full visual system to connect our work with the their super high end projects.

We connected our solution across the full customer strategy, offline to online, in order to establish a seamless and engaging position for Da Fonseca as they expand their operations and reputation worldwide.