Dar Alfikr Schools

Dar Alfikr is a market leading school in Saudi Arabia that subscribes to a formula about the balance of mind, body and soul. Focusing on the power of their core values 'faith, righteousness and wisdom', we were proud of our 'heritage inspired’ dual-language brand identity package which speaks with leaders both past, present and future.

Recognising that education is a continual process of change, development and growth, we sought to strengthen their identity as an environment where 'future leaders' could be born. We also used their brand story as a foundation to revisit and build their internal and external brand communications.