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Dar Al fikr wanted a brand review to show a market leading school in Saudi Arabia could export its unique philosophy.
We discovered Dar Al Fikr is an institution built on a formula based on the balance of mind, body and soul. Their core values of 'faith, righteousness and wisdom', helped us create our 'heritage inspired’ dual-language brand identity package which helps them to strengthen their message as an environment where future leaders will be formed.