Dar Al Fikr Schools
Branding, Communications, International
Dar Alfikr is a market leading school in Saudi Arabia that subscribes to a formula about the balance of mind, body and soul. Recognising that education is a continual process of change, development and growth, they sought to strengthen their identity as an environment where 'future leaders' could be born.
About the brand exploration
Focusing on the power of their core values 'faith, righteousness and wisdom', we refreshed all brand elements to form bespoke infographics and patterns, all of which had a fluid interactivity, influenced by the positive energy said to flow throughout the school. We also used their brand story as a foundation to revisit and build their internal and external brand communications. These would all feature a 'heritage inspired’ dual-language identity that speaks with leaders both past, present and future, attracting students, teachers and alumnae to support their endeavour to create the next generation of leaders.

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