The European Tour wanted to leverage the popularity of the game and star players to benefit worthy causes around the world.
Official Charity of The Ryder Cup
Our rallying cry of ‘Be part of it’ encouraged the participation of everyone involved in the sport to help worthwhile affiliated causes around the world whilst supporting the grassroots of the game itself.
“We were looking for an agency that could act as a consultant, identifying opportunities, thinking globally, pushing creative ideas and making strategic recommendations - and that's what we've got from our relationship with Underscore.”
EUROPEAN TOUR FOUNDATION