European Tour Foundation
The European Tour wanted to use its unrivalled reach within the world of golf to leverage the star appeal of the players and popularity of the game to benefit worthy causes and initiatives around the world.
Raising Awareness
The Official Charity of The 2018 Ryder Cup
THE RESULT
Our rallying cry of ‘Be part of it’ encouraged the participation of everyone involved in the sport to help worthwhile affiliated causes around the world whilst supporting the grass roots of the game itself.
Special Olympics 2019
Fundraising film
Nick Rose - Head of European Tour Foundation
“We were looking for an agency that could act as a consultant, identifying opportunities, thinking globally, pushing creative ideas and making strategic recommendations - and that's what we've got from our relationship with Underscore.”