European Tour Foundation
For many years, the European Tour has quietly used its unrivalled reach within the world of golf to raise money for worthy causes. Now was the chance to do something different that leveraged the star appeal of the players and would benefit worthy causes and the wider community. Our rallying cry of ‘Be part of it’ is used to encourage the participation of everyone involved in the sport - from professional golfers, to the normal players, fans and of course the sponsors.
Raising Awareness
The Official Charity of The 2018 Ryder Cup
THE RESULT
This year sees the Tour embarking on a far greater, global philanthropic strategy, with the European Tour Foundation now established with its own revenue driving activities and also within the wider sponsorship and engagement programme. Something good to be a part of.
Special Olympics 2019
Fundraising film
Nick Rose - Head of European Tour Foundation
“We were looking for an agency that could act as a consultant, identifying opportunities, thinking globally, pushing creative ideas and making strategic recommendations - and that's what we've got from our relationship with Underscore.”