Be part of it
The European Tour is the former name of one of the world’s leading golf associations (now DP World Tour). They wanted to leverage the popularity of the tour and their star players to benefit worthy causes around the world through a charitable foundation.
The outcome of our work was a flexible brand solution that focused on worthwhile affiliated causes around the world whilst supporting the grassroots of the game itself.
Our rallying cry of ‘Be part of it’ encouraged the participation of players and sponsors alike.
raised for Unicef through Every Birdie Counts campaign
Helping many good causes whilst supporting the grassroots of the game itself.
The European Tour Takes Home “Best Original Content or Series Under 10mins” Prize at Hashtag Sports Awards.
We were looking for an agency that could act as a consultant, identifying opportunities, thinking globally, pushing creative ideas and making strategic recommendations – and that’s what we’ve got from our relationship with Underscore.
European Tour Foundation