Branding, Communications, Guidelines, Corporate, Travel
It's the lengths we go to
Creating a global travel content brand
FCM Travel Solutions is the sophisticated global travel management division of the Flight Centre Travel Group (FCTG).
About the brand exploration
We were contacted by FCM Travel Solutions contacted to develop a 'content brand' to help articulate and celebrate the global buying power of Flight Centre Travel Group across their various corporate brands.

The combined power of land and air content from Flight Centre has a historical issue of being under-represented within the company offer so we were tasked with developing a ‘content brand’ in order to celebrate that Flight Centre has teams of people dedicated to negotiating with air, hotel, car and rail suppliers in order to create and secure the best content for their clients.

After identifying the problems across a series of workshops, we determined brand name, story and messaging that could simply communicate the power of their content offer. No matter the requirement, FC One makes it happen and this confidence is shown through our powerful story of 'It's the lengths we go to' to reflect the attitude and experience of their people as well as their unbeatable product reach.

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