Flight Centre

Rethinking business travel

Flight Centre

Flight Centre Travel Group is one of the world’s largest business travel agencies who deliver global travel solutions with a passion to open up the world and enhance the experience for those who want to go further.

With a number of their sub-brands entrusted to us for development and management, we operate a finely developed ‘question to workshop’ model with Flight Centre at the commencement of each new appointment, which means we can quickly understand and evolve their new brands’ individual positioning and address the people at the heart of it.

Our Results

The outcome is a series of highly successful brands that all have a very distinct market positioning, visual presence and messaging of their very own. They also have their own brand foundations that guide their individual behaviours but a shared central heritage and a collective vision for the future.