Flight Centre

Rethinking business travel

Flight Centre

As one of the world’s largest business travel agencies Flight Centre is a brand in an almost constant state of change. As an acquisitive business bringing in new brands and technologies our role is to quickly understand and evolve the new brands’ positioning.
2,800
businesses
200k+
employees
30
countries

Our Results

Our workshops and consultations have created a highly successful group of sub brands with distinct market positioning and brand foundations that guide their individual behaviours but a shared central heritage to help them align with the parent brand.