Football Radar
Client
Football Radar
Project
Branding, Digital, Print, Corporate
We're Changing the Game
The business of Football
Football Radar is a global leader in the field of sporting insight, offering executive advice for football clubs and betting companies by examining international games at a scientific level.
The business of Football
Brand Introduction
About the brand exploration
Based in an incredible conversion of an old courthouse in West London, the Danish founders of Football Radar engaged us to help articulate their claim to be the smartest company in their field and to strengthen their strategic path to dominating the global business that football has become.

Our consultations emerged with a clear understanding that Football Radar are disrupting an industry built on simple and often misleading stats, and that challenging the norm with a new level of intelligence is truly redefining the rules. From here our brand story of “We’re changing the game” emerged, which helped to set the bar at excellence for their highly talented staff of over 180 programmers and consultants, whilst setting a clear external message for existing customers and any target audiences of the future.

The game-changing narrative was then rolled out across everything from their website to sales presentations, with touches such as a time-sensitive homepage helping to show that this team works around the clock on over 40 international leagues and championships. All the time.

Sales workshops and a video helped articulate how Smarter football analysis can provide a game-changing experience for their clients, then lastly we also got inside the organisation to help develop the internal culture and ensure the brand shift was articulated consistently. This story was launched to their team with much fanfare at Football Radar HQ to help power a fresh new chapter in them changing the game.

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