Experience matters

Frasers Property

Frasers Property is a diversified property group with offices spanning across Asia Pacific, Europe, the Middle East and North Africa.

Underscore were commissioned to unify and consolidate the UK brand and communications strategy to help better leverage their core brand story that 'experience matters' and inspire positive future changes across their Business Park portfolio and elsewhere.
$32 billion
total assets

Our Results

The takeaways of our surveys became the basis for developing a new brand architecture for Frasers Property which we then adapted across their portfolio. These new stories have extended across all customer touch points including pitch content, identity development, image guides and film production, brand guidelines, social media and online marketing.