Frasers
Property

Experience matters

Frasers Property

Frasers Property is a diversified property group with offices spanning over 80 cities across Asia Pacific, Europe, the Middle East and North Africa. Underscore were commissioned to unify and develop their communications across their entire UK commercial portfolio, from web development and architecture through to on-site communications and every touchpoint in-between.

We undertook substantial online employee surveys to understand Frasers key strengths and values, then explored the performance analytics of Fraser’s online presence and advertising to determine their main audience opportunities and our potential solutions. The takeaways of our surveys became the basis for developing a new messaging system for Frasers Property.
$32 billion
total assets
200k+
properties
30
countries

Our Results

With new architecture for their simplified key messages we then adapted this messaging structure across their portfolio. The new stories have extended across all touch points including site architecture, identity development, photo shoot direction and film production, brand guidelines, launch and ongoing tenant communications.