Insignia
Say yes to impossible
Insignia is the world’s leading luxury financial and lifestyle management group with brand audiences agreed as falling firmly between personal and business groups. We created a digital brand strategy for them that helped connects their members with unique global offers and benefits and apeals to both new and existing card members.
By rethinking their customer world, we curated a way for multiple user journeys to be implemented through the use of a tagging system similar to an e-commerce site. This ensured that users mostly see information and content that is directly relevant to their needs.
Our bespoke gamification process helped customers find the credit card for their needs.
Their luxury experiences service is established in
29 countries
The new digital suite was designed to meet the individual needs
of their customers.
We successfully created a bespoke experience suited to their unique needs and lifestyle preferences.
Insignia has constructed a 360-degree offering which is tailored and bespoke to the needs of each member.
Underscore have been a great asset on our journey to evolve our unique brand offer of “Say Yes to Impossible” in the digital space. We are delighted with the finished product.
Head of product and marketing
