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We created a digital suite for Insignia that helped connect their ultra high net worth members with unique offers and benefits.
By rethinking their brand, we curated a way for multiple user journeys to be implemented through the use of a tagging system similar to an e-commerce site. This ensured that users mostly see information and content relative to their needs.
One of the core objectives of the new digital brand was to engage new and existing card members. By curating a bespoke gamification process for enrolment we we have ensured that Insignia customers can find the right card product that suits their lifestyle with the minimum of effort.
With our brand audiences agreed as falling firmly between personal and business groups, we could then define the details of how the new digital suite was going to meet their individual needs.
“Underscore have been a great asset on our journey to evolve our unique brand offer of “Say Yes to Impossible” in the digital space. We are delighted with the finished product.”
Youlia Nagaytseva
Head of product and marketing