Say yes to impossible

Insignia is the world’s leading luxury financial and lifestyle management group with brand audiences agreed as falling firmly between personal and business groups. We created a digital brand strategy for them that helped connects their members with unique global offers and benefits and apeals to both new and existing card members.

Brand Identity
Brand strategy
Corporate Change
Digital Design

Our bespoke gamification process helped customers find the credit card for their needs.


Their luxury experiences service is established in
29 countries

The new digital suite was designed to meet the individual needs
of their customers.

We successfully created a bespoke experience suited to their unique needs and lifestyle preferences.

0360° offering

Insignia has constructed a 360-degree offering which is tailored and bespoke to the needs of each member.

Underscore have been a great asset on our journey to evolve our unique brand offer of “Say Yes to Impossible” in the digital space. We are delighted with the finished product.

Youlia Nagaytseva
Head of product and marketing
Today is a great day for new business
Today is a great day for new business