Retreat, rebalance, recharge
Brand strategy for a wellness destination
We immersed ourselves with a weekend visit into the brands' world, in order to create the new name ‘Living Retreats’ to reflect their location and ‘activity-first’ approach. Pairing this with our story of ’retreat, rebalance and recharge' then helped us bring their rehabilitation process into a digestible, memorable and most importantly, shareable format.
Repositioning them as ‘Living Retreats’, created a premium identity that better communicates their core offering and points of difference, which can now be found in luxurious locations worldwide from Sardinia, South of France and Marbella to St. Vincent, St Lucia and Antigua.
1766% increase in website traffic in the first 3 months following the rebrand