Margate wanted a brand toolkit to promote tourism, support community matters and attract external investment.
4.2 million visitors per year. 4.9% increase in nights stayed in the district. Margate has a positive story to tell - with beautiful sandy beaches, eternal skies, high-speed rail links, character-filled streets, Dreamland and the Turner Contemporary Gallery. By hosting workshops for key local groups we created a contemporary and colourful new identity that was used to manage how partners will talk, write about, and photograph the resort.
The Underscore team were highly responsive to our demands and they were always on hand to provide support and guidance at key times.