The art of outdoor living
Moda Furnishings approached Underscore to help them become the leading garden furniture brand in the UK. Our discovery process found their innovative approach to design and build was creating stylish but sustainable products that genuinely enhanced people's lifestyles.
Our brand story of "the art of outdoor living" was revealed within a new digital brand strategy that covered everything from photography to mobile experience, and they are now arguably the UK's leading outdoor furniture specialist, with experience driven showrooms open in Manchester and Caterham.
Rapid growth achieved ahead of expansion and business sale.