Moda Furnishings approached Underscore to help them become the leading garden furniture brand in the UK. Our discovery process found their innovative approach to design was creating entirely new lifestyle opportunities.
Rapid growth achieved
Ahead of expansion and business sale.
From photography to the social media, the art of outdoor living was revealed within a new digital brand strategy and they are now arguably the UK's leading outdoor furniture specialist, with experience driven showrooms open in Manchester and Caterham.
“We couldn't believe how much was covered in a single workshop.”