Branding, Digital, Corporate, Tech
Smarter Customer Generation
Brand Identity, Brand Positioning and Platform creation for the UK's fasting growing technology company
MVF is one of the UK's fastest growing technology companies and an international leader in customer acquisition and lead generation.
About the brand exploration
After five years of unparalleled growth, MVF tasked us with the challenge of helping them align their brand identity with their position as an established international business and move away from their startup image and into the next phase of their development.

A unique shape was desired that would reflect their process agility and ability to move quickly into fast emerging markets. The result was a mark that had a fixed centre point to create balance, but avoid symmetry and in doing so, predictability. The visual result is showcased within a series of seamless transitions and animations throughout their new website highlighting MVF’s algorithm led framework and dynamic culture, capabilities and cutting-edge technology.

We were also tasked with finding a way of representing how MVFs digital platform sources, optimises and passes on its leads to its clients. The solution was closely linked to the brand mark which breaks down to show the intersecting of their technology, their people and their clients’ CRM systems, in an easy to understand visualisation.
Winner B2B Business of the Year at the Amazon Growth Awards within 1 month of rebrand

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