Nulty Bespoke
Nulty Bespoke is a luxury design and manufacture house for those that value light's aesthetics.
Underscore was chosen to help them explain that special spaces deserve exceptional light fittings: lovingly designed and beautifully constructed.
Underscore was chosen to help them explain that special spaces deserve exceptional light fittings: lovingly designed and beautifully constructed.
The Nulty Bespoke team has a collaborative, consultative process where they take their clients' ideas, hopes and dreams and turn them into reality.
Our first priority was to show they are not about mass production and don’t have a standard product, so we started with a blank paper approach (as they do) and a story of 'find your light' to show how they can create almost anything at all to answer a client's requirements.
The resultant strategy saw the creation of a process driven design language and a Nulty Bespoke Font to highlight their individuality.
Our first priority was to show they are not about mass production and don’t have a standard product, so we started with a blank paper approach (as they do) and a story of 'find your light' to show how they can create almost anything at all to answer a client's requirements.
The resultant strategy saw the creation of a process driven design language and a Nulty Bespoke Font to highlight their individuality.
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