find your light

Client
Nulty
Project
Branding, Digital, Print
Brief
Brand identity and launch for a luxury lighting design company.

The problem

Nulty Bespoke is a luxury design and manufacture house for those that value light's aesthetics. We were chosen to help them explain that special spaces deserve exceptional light fittings: lovingly designed and beautifully constructed.


Shortlisted for awards.

THE SOLUTION

Our first priority was to show they are not about mass production and don’t have a standard product, so we started with a blank paper approach (as they do) and a story of 'find your light' to show how they can create almost anything at all to answer a client's requirements.

the result

The resultant strategy saw the creation of a process driven design language and a Nulty Bespoke Font to highlight their individuality.

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