Client
Nulty
Project
Branding, Digital, Print
Brief
Brand identity and launch for a luxury lighting design company.
The problem
Nulty Bespoke is a luxury design and manufacture house for those that value light's aesthetics. We were chosen to help them explain that special spaces deserve exceptional light fittings: lovingly designed and beautifully constructed.
Shortlisted for awards.
THE SOLUTION
Our first priority was to show they are not about mass production and don’t have a standard product, so we started with a blank paper approach (as they do) and a story of 'find your light' to show how they can create almost anything at all to answer a client's requirements.
the result
The resultant strategy saw the creation of a process driven design language and a Nulty Bespoke Font to highlight their individuality.
