More than meets the eye

Brand articulation for an industry leader

Nulty

After an extensive immersion process we shortened the brand name to ‘NULTY+’ to make it simpler and more reflective of their growing team. A bold visual identity and a brand story of "more than meets the eye", encapsulated the way in which they go the extra mile to bring a sensory difference to their profession of lighting design.

The resultant brand was launched with of course some very sexy lighting at London’s South Bank Centre to a gathering of industry leaders and journalists.
Shortlisted
for 3 Lighting Design Awards following rebrand
More than meets the eye
Brand Introduction

THE RESULT

Nulty+ is now a mighty lighting design brand that delivers creative lighting solutions for a vast array of clients including Selfridges, Bloomingdales, Yauaatcha and Manchester United with new offices opening post rebrand in Dubai, Beirut and Miami.
A second office opened in Dubai within 6 months after the rebrand

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