More than meets the eye


Nulty tasked Underscore with consolidating their brand position and celebrating their growing team ahead of expansion into new ventures and new territories.
Shortlisted for multiple Lighting Design Awards
Offices opened in Dubai, Miami and Bangkok since rebrand

Our Results

We positioned their name to ‘NULTY+’ to celebrate their growing team and brand offer then added a story of ‘more than meets the eye’ to reflect both the quality of their lighting design advice and the hidden capabilities of their talented teams.

We then created the branding for Nulty Bespoke with a story of 'find your light’ to show how they can create almost any lighting products to meet a client's requirements.

After this we helped brand and launch their Studio N business in Dubai, with a story of ‘simply light’, to encapsulate and promote the universal appeal of this UAE based brand.