Branding, Communications, Digital, International, Print, Corporate
More than meets the eye
Lighting up the design world with a new rebrand
Nulty+ formerly known as Paul Nulty Lighting Design is a nimble yet mighty lighting design practice with multiple international offices that deliver creative lighting solutions for a vast array of clients in the retail, business and leisure industries including Selfridges, Bloomingdales, Yauatcha and Fenwicks
More than meets the eye
Brand Introduction
for 3 Lighting Design Awards following rebrand
Second office in Dubai opened within 6 months of rebrand
About the brand exploration
Paul Nulty Lighting Design first approached us with the brief to reposition their brand in order to unify their growing team and establish them as an industry leader.

After a rapid and extensive immersion process we shortened the brand name to ‘Nulty’ to make it simpler, more memorable and less ‘person specific’. This was accompanied by a bold visual identity and a brand story of "more than meets the eye", encapsulating the way in which they go the extra mile to bring a sensory difference to their profession of lighting design.

The resultant brand was launched through video, print, via a new website, and at a launch event at London’s South Bank Centre to a gathering of industry leaders and journalists.

Since the launch Nulty has gone from strength to strength, rapidly growing their team and expanding to new offices in Dubai, Beirut and Miami.

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