Nulty

More than meets the eye

Nulty

Paul Nulty Lighting Design were an architectural lighting design consultancy with a healthy selection of awards working from a single office in London. They came to Underscore for strategic advice on how to celebrate and cement their rapidly expanding team and partner network as they expanded into new territories and into new ventures.
Shortlisted for multiple Lighting Design Awards
Offices opened in Dubai, Miami and Bangkok since rebrand

Our Results

Our multi channel rebrand simplified their name to ‘NULTY+’ and added a story of ‘more than meets the eye’ to be more reflective of their growing reputation and capability. We then created the branding for their exceptional, one-of-a-kind luxury lighting products as Nulty Bespoke with a story of 'find your light’ to show how they can create almost anything at all to answer a client's requirements.

We also helped brand and launch their Studio N business in Dubai, with a simple story of ‘simply light’, to encapsulate and promote the ‘affordable luxury’ essence of this brand and its universal offer.